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Case Code: OPER128
Case Length: 17 Pages 
Period: 1990-2018      
Pub Date: 2019
Teaching Note: Available
Price:Rs.400
Organization : Rolls-Royce plc
Industry :Aerospace
Countries : UK; Global
Themes: Supply Chain Integration/Aftermarket Services/Industrial Marketing
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Human Resource Management
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Rolls-Royce`s Customer Service and Aftermarket Services

 
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BACKGROUND NOTE

 
The history of Rolls-Royce dated back to 1884 when Henry Royce (Royce) started an electrical and mechanical business, manufacturing products like domestic electrical fittings, dynamos, and electric cranes. In 1899, he registered the business as Royce Limited. In 1904, Royce built a motor car called the Royce 10, which impressed Charles Rolls (Rolls), the owner of C.S.Rolls & Co., one of Britain’s first car dealerships. In May 1904, Rolls signed an agreement with Royce to have the exclusive right to sell the cars manufactured by Royce Limited under the brand name Rolls-Royce...
 
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